Why Companies Recruit Animation and Graphics Design Artists?

Ever wondered why a private school or even a hospital for that matter of fact would be recruiting an animator or graphics designer? These industries have remotely nothing to do with animation films or cartoons. Well, the animation is a very diverse field; its inclusive nature of work has increased potential for animators.

Advertising is a key part of any business or company. They cannot sustain in the market without advertising and branding.

How advertising helps sustain a brand?

graphic designers
Source: Google

Companies hire graphic designers for several purposes. They require a professional graphic designer to make their ideas into a reality on the screen with this talents.

  • Graphics designers create the branding logo for the company/business.
  • Designers help clients by making posts for them on Photoshop and Illustrator. These posts are used for branding on social media and other platforms.
  • Graphic designers also create banners, posters and pamphlets for these companies.

If you are wondering then don’t be mistaken. Throughout the year, companies have to keep putting out information to connect with their potential customers and audiences. The recruitment rate from graphic design and animation courses has also significantly increased over the past couple of years.

Use of animation in businesses

animation courses
Source: Google

Traditionally the biggest recruiter of animators is in film and media business. Production studios and film companies hire 3D animators all the time. Every year, the recruitment rate increases by a minimum of 6%.

  • Animators are recruited in several industries like marketing, medical, education, IT, consultation, public service announcements, commercial businesses and etc.
  • E-learning and e-commerce are also very lucrative fields where animators are recruited.
  • Animators are responsible for making the branding videos, advertisements and also the PSA we see on our screens. It helps the brands’ ideas connect with the audiences.
  • In engineering and e-learning industries animators create the educational videos required to educate the masses. It is the same even for the medical business.
Graphics designers
Source: Google

Graphics designers and animators are the lifelines of any businesses’ marketing and branding. It helps the brand have an individualistic identity of its own. The running force of any business is not the products or services it sells but the presence it is able to build among the masses.

Moople is a premium institute offering the best course in animation. It also happens to be the only animation college in East India which has a studio of its own where animators are recruited. To find out more about the details you can feel free to reach out to us. We would be more than happy to help you.


Leave a comment