We often get asked our thoughts about the animation industry and whether or not it will continue to provide job opportunities and growth. We did a little research to see what’s been happening lately, and we are happy to report a resounding YES! Animation is a healthy growth industry providing opportunities both in the U.S. and around the world.
Until 2002, there was no such thing as a category for “Best Animated Feature” at the Academy Awards. That year, at the 74th Academy Awards, Shrek (made in 2001) won as the first film ever to be recognized in this category.
Before then, the Academy of Motion Picture Arts and Sciences members had been resistant to the notion of awarding the industry’s highest honor to an animated film because there were simply too few of them up for consideration. Instead, they recognized the occasional film of merit with a “Special Achievement Award,” like the ones they bestowed on Snow White and the Seven Dwarves in 1938, Who Framed Roger Rabbit in 1989, and Toy Story, in 1996.
Technologically, 2016 was the year that virtual reality took its first significant steps in animated storytelling. Animation industry is uniquely suited to VR as you can control precisely the interaction between the viewer and the subject the viewer is looking at. The movement of the headset can trigger a precise action in the animated character, bringing an immediacy and intimacy to interaction.
Because animated features entertain on several levels with humor, emotion, and depth, they attract a huge cross-section of the Indian movie-going audience who pay good money to see them. When a film can appeal to kids, adults, parents, and grandparents, you get box office magic.
Animation industry in India noticed how well these animated features were doing at the box office, and responded by adding animated film productions to their roster. New studios popped up to meet the demand and tell their stories. More animated films were created. As more and more animated feature films began to be released into the market, they got better and better. Demand and revenues continued to rise.